Razvan Rusu

Răzvan Rusu, founder Leader Team Brokern – ʻInnovation sometimes means going against the flow and quick winsʼ

His biggest dream was to create an insurance broker. If the principle of insurance is to protect you from risk, from the dream to the creation of Leader Team Broker, the most creative insurance broker in the Romanian market, according to Media Xprimm, Răzvan went through several moments in which risk was the solution to success .

The balance sheet of 13 years of entrepreneurship in insurance with Razvan Rusu

Not even 23 years old, he was among the few specialists with a diploma in the field of insurance in Romania, he had finished finance-insurance in Iași, and among his dreams of becoming his own insurance broker were to stay for another 7 years of entrepreneurial trials and the amount of 25,000 lei (approximately 14,000 euros, per

the time when the euro was 1.78 lei, in 1999).

Razvan Rusu – where did Leader Team Broker go:

More than 6000 customers and a value of subscribed premiums of 5 million eur

Recognized as the most innovative brokers in the Romanian market

They brought to the Romanian market the first cybersecurity insurance that covers GDPR fines

They created health insurance for kindergarten children

They insured UEFA Champions League Romania (2012), White Sensation Romania (2012), The Human Body (2013) In 2017, the “Most Creative Insurance Broker” award, offered by Media Xprimm

They have the largest non-performing loan portfolio insurance in the relationship with IFC (World Bank Investment Division)

They were chosen to distribute Axxa Global Healthcare’s health products in Romania

It is among the few brokers that has an in-house Claims Department

For the next 5 years, they estimate a figure of subscribed premiums of 10-15 million euros

In 2019 the award for Innovation and Digitization – the only brokerage company in Romania that works with Robots (RPA technology) for repetitive financial operations within the company, Media Xprimm

What Razvan Rusu has learned in almost 20 years of entrepreneurship with Leader Team Broker, but also from initiatives started still from the faculty benches:

It is important not to go in the direction of the market, and create your niche
Don’t chase immediate gains, but build for the long term
You have to be innovative, anchored in the realities of the international and local market
Not all people can be entrepreneurs, there must also be a spark that comes from within
In the relationship with the team, create a relaxed atmosphere but be careful about the exact division of tasks
New hires should be allowed to settle into the company so they can figure out exactly what they want to specialize in, even if they originally came for a specific position
It is important to understand the particularities of the customer and to create long-term relationships. “The client notices the fairness on our part. If he is happy, he will bring recommendations”.
Be prepared to sometimes earn less than your employees

Where is the Romanian insurance market heading

When Răzvan started in insurance, there wasn’t even half of what we have today. He estimates that the trend in the insurance market is on health insurance, both individual and group, cyber insurance – being a new risk that has appeared in the market in recent years – and, with the evolution of technology and the automation of processes, there will be niches to speculate on for certain players and on the insurance side. Technology changes, so do the risks. He understood that he could use technology to explore new markets and new opportunities and integrated it into his company’s services to bring value to new types of customers.

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