It’s a business I wanted since I graduated, “says Razvan Rusu, founder of Leader Team, an insurance brokerage company that has developed a complex insurance division responsible for completing the insurance policy in recent years the Europa League 2012 final in Bucharest, or the Cirque du Soleil or Human Body.

Razvan Rusu worked for one of the largest insurers in Romania, then in the automotive industry until 2007, when he developed his own company on the road with a single employee. “The business has originally evolved in the retail segment, because you can not attack the corporate area without having sustainable retail numbers that will actually support your business. And from year to year the team has evolved both professionally and numerically and we tried to differentiate us through complex products in a highly volatile market and largely influenced by the “lowest price” policy. We found some very attractive niches and, together with some insurers, we became the pioneers of insurance events in Romania ” , says Razvan Rusu (photo).

Business events with Leader Team developed a boom in 2012 with the biggest events: The UEFA Europa League Final in Bucharest, which has been and will still be the most important football event in Romania, and the celebrated Cirque du Soleil and White Sensation, which was repeated in 2013. Other events provided by the broker fall within the scope of international art concerts.

The Leader Team has entered the top 40 brokers in Romania in 2012, and the total value of the interim premiums exceeded 1.75 million euros, up 13% over the previous year. In the first semester of this year, the brokerages have accumulated 1.1 million euros, and the company’s estimate for the end of 2013 is 2 million euros, in terms of gross premiums.

“In 1992 when Michael Jackson was in Romania, I was in the 11th grade and I enjoyed the event extraordinarily. When I started my business I realized there was practically a vacuum on the market and no one in Romania has been insuring for large-scale events We have begun to be interested, together with collaborators from abroad and some insurers who appeared to be open to develop a product that does not exist.The first big event, I assured was Cirque du Soleil last February, followed by White Sensation, a few smaller ones and everything culminated in the Europa League, “said Razvan Rusu.

Europa League price: 6 million

“There are a lot of details that you have to take into account at such an event. It means a three to four week work when you have to study many aspects of the risks. a liability to third parties, first of all, which subsequently breaks into several sub-chapters according to the requirements of the organizer, the artist, the nature of the event, the location, or the number of people involved, so many variables, “says Leader Team Manager .

The amount insured on average for such an event is somewhere between 5-6 million euros. The Europa League was insured at £ 5 million.

On the other hand, Human Body, an exhibition that included over 200 real-world exhibits, at the National Museum of Natural History “Grigore Antipa” in the capital lasted for four months, compared with the organization of a one-day event . “It has been assured over all the time with some very specific and complicated risks: there is no temperature variation, for example, a very thorough risk inspection at Antipa, to see if the museum meets all the conditions required by the Canadian side, GForce Exhibitions, owner of exhibits “.

The next event provided by the Leader Team is Pink Martini to be held on October 15 this year. At the same time, “there are a lot of events that are not ensured, and here we are talking about beer festivals, for example, or small town hall concerts where a lot of problems happen, and then an event is weather dependent. it is canceled because of the atmospheric conditions If there are outside and it rains you have nothing to do and many can not repeat There is a special insurance for this, named all over the world: Event Cancelation “, says Rasvan Rusu.
Why more corporate and not retail?

In the future, the company will continue to develop both divisions. For the retail segment, a customer communication platform will be set up, followed by a territorial expansion. And for the complex insurance division, Leader Team is planning to enter into partnerships with companies